Sara Danielsson


Sara Danielsson is a graphic designer and multidisciplinary artist from Portland, Oregon currently based out of Malmö, Sweden. Her practice encompasses the mediums of visual identity, editorial design, animation and illustration. Combining digital and analogue processes using texture, movement, and experimentation, she produces work that feels contemporary and exciting while retaining a tactile, humanistic quality.

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AllPublication⁶Visual Identity⁵ Motion⁶Poster⁷

Illustration⁶

“Sam Milton & Co. at Swan Dive” poster, 2026    
For a concert debuting new singles and an updated iteration of his band, Sam Milton wanted a eye-catching and fun poster that incorporated his desired style of simple 60’s era folk-music aesthetics while also feeling fresh, contemporary and unique. The final design utilized lots of scanned physical material, such as ribbons and origami paper.  I emulated 60’s-era American restauraunt ephemera in the lower half of the poster, aiming to make the swan design feel like an old matchbook cover from that era. I also made good use of a P-touch label printer to embellish the poster with quirky symbols.